When AI meets holiday shopping: ‘Everybody’s going to get frustrated, including the bot’

“I think what’s really interesting about [agentic AI] is it’s really forcing a consolidation of the overall marketing ecosystem and corporate structure, so communications used to be able to sit separately from corporate marketing and paid marketing and all these other areas, and now we’re really seeing a consolidation of all of that.” — Amanda Forrester, SVP, Marketing and Communications, OpenX

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