News

September 5, 2016

OpenX’s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic

In the eyes of OpenX, advertising has – or had – a distinctly economic problem. For brands and publishers which trade advertising space programmatically over ad exchanges, information asymmetry and adverse selection are all too common.

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City AM thumb - OpenX's Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic