In the eyes of OpenX, advertising has – or had – a distinctly economic problem. For brands and publishers which trade advertising space programmatically over ad exchanges, information asymmetry and adverse selection are all too common.
NEWS
OpenX’s Tim Cadogan and John Murphy on Why Ad Exchanges Are a Market for Lemons and How to Improve the Quality of Traffic
Explore More News
-
Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
-
Learn more: The End Of Head-In-The-Sand Children’s Privacy PracticesThe End Of Head-In-The-Sand Children’s Privacy Practices
- Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next