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Press Release

OpenX and Microsoft Announce Advertising Partnership

…we offer our community of publishers comprehensive, customizable and free to use ad serving technology. OpenX Ad Server empowers our community of more than 150,000 websites across the Internet with…
Press Release

OpenX Continues APAC Expansion; Opens Southeast Asia Hub in Singapore and Announces Further Expansion into Australia

…the world’s largest mobile exchanges will further accelerate the company’s growth in markets such as Singapore, Indonesia, Thailand, the Philippines, Malaysia and Vietnam where mobile will comprise the majority of…
Press Release

OpenX Announces Speakers and Agenda for Advertising Week 2014

…For more information, please visit: www.openx.com Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX OpenX Media Contact: Al Duncan 626.466.1142 media@openx.com About Advertising Week Since its creation in 2004,…
Press Release

OpenX Announces AMP Compatibility Across Entire Monetization Platform

…drive superior monetization for publishers, today announced that the company is a certified Accelerated Mobile Pages (AMP) Project partner. Publisher partners who use OpenX Bidder, OpenX Ad Exchange, OpenX SSP…
Press Release

OpenX Announces Major Ad Server Update

…and a faster ad tag. “OpenX is committed to providing the tens of thousands of publishers in our community with powerful new ways to control the advertising on their websites,…
Press Release

OpenX Launches First of Its Kind Opt-In Mobile App Video Exchange

…where more than 100 premium mobile apps from more than half a dozen key segments experienced CPM rates that were 2.5X higher than average for mobile interstitial video.  Completion rates…
News

Publishers Want to Know: What’s My Inventory Worth?

As the programmatic advertising landscape continues to evolve with new technology and players, the fundamental question for publishers and app developers relying on ad-based revenue remains unchanged — what is…
News

OpenX Overtakes Google at Top of ‘Trust Index’

…fight against dishonest players. The claims were made in the latest update to Pixalate’s Global Seller Trust Index (GSTI), which ranks inventory quality and security risk, with the company further revealing…
News

Domain ‘Laundering’ Is the Latest Fraud Threat

Several major players in the online advertising ecosystem have very publicly declared their war on fraud. Marketers have spoken up against paying for traffic coming from non-human “bots” or ads that are…
News

Adtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks

Advertising technology company OpenX today announced an impressive new product, dubbed Demand Fusion, that brings together a real-time bidding platform and ad network demand. Traditionally, supply-side platforms (SSPs), which focus on serving…
News

Google, OpenX and execs join EPTVI

…listening closely to the challenges facing broadcasters and buyers with the goal of building confidence in the biddable ecosystem for all players involved. By doing this work together, we aim…
News

Finalist: 2024 Ad Tech Rising Star Award

ExchangeWire’s ‘Ad Tech Rising Star’ award is a category open to all players in the ad tech ecosystem, from managers to CEOs. This award celebrates industry up-and-comers who have nonetheless…