September 16, 2014
OpenX Announces Speakers and Agenda for Advertising Week 2014
Industry Leaders to Explore How Advertisers and Publishers Can Unleash Programmatic’s Transformative Power Across Digital and Mobile Advertising
NEW YORK & LOS ANGELES, September 16, 2014 OpenX Technologies, Inc. (OpenX), a global leader in web and mobile advertising technology, today announced an extraordinary lineup of speakers and agenda for Advertising Week 2014. OpenX will offer Advertising Week attendees a series of sessions that will provide essential insights into unleashing the transformative power of programmatic advertising.
OpenX will kick off Advertising Week’s official programmatic day on Monday, September 29, 2014 at NASDAQ MarketSitepresenting two sessions from 10:00 a.m. – 11:30 a.m.
First Session: Programmatic Sophistication: Riding the Next Wave of Innovation
10:00 a.m. – 10:45 a.m. / NASDAQ MarketSite
Registration required: http://www.advertisingweek.com/calendar/?date=2014-09-29&l=grid#tms-800%2Ctme-0%2Cevent-104
- Matt Seiler – Global Chief Executive Officer, IPG Mediabrands (NYSE: IPG)
- Vivek Shah – Chief Executive Officer, Ziff Davis & Chairman, IAB
- Neil Vogel – Chief Executive Officer, About.com
- Tim Cadogan – Chief Executive Officer, OpenX
- Moderator: Alex Kantrowitz – Reporter, Advertising Age
Given rapid adoption and technological advancements, programmatic has moved from its first stage of achieving scale to a new era of sophistication. Four leading CEOs will explore how buyers and sellers can capture programmatic’s full potential promise across new screens, formats, and business models.
Second Session: The Road Ahead for Mobile Programmatic: The Fusion of Real-Time Bidding, Native & Video
10:45 a.m. – 11:30 a.m. / NASDAQ MarketSite
Registration required: http://www.advertisingweek.com/calendar/?date=2014-09-29&l=grid#tms-800%2Ctme-0%2Cevent-164
- Steven Shalit – Vice President, Ad Products and Planning, The New York Times
- Kevin Weatherman – Director, Global Strategic Publisher Sales, MoPub of Twitter
- Malene Sam – Director, Mobile Media Solutions, CBS Interactive
- Chris Smith – Vice President, Emerging Media, Turn
- Rob Kramer – General Manager, Mobile, OpenX
- Moderator: Mark Bergen – Reporter, Advertising Age
A group of leading innovators will take a deep dive into how the fusion of Real-Time Bidding, native, and video can maximize the opportunities mobile programmatic offers.
In addition, OpenX will host an educational workshop for media buyers (agencies, agency trading desks, brands) on Wednesday, October 1, 2014:
Workshop: The Perils & Possibilities of Programmatic Buying: Essential Factors to Consider
9:00 a.m. – 9:50 a.m. / Lucille’s at B.B. King Blues Club
Registration required: http://www.advertisingweek.com/calendar/?date=2014-10-01#tms-800%2Ctme-0%2Cevent-315
- Aaron Fetters – Director, Insights and Analytics, Kellogg Company
- Kathy O’Dowd – Sr. Manager, Programmatic Buying (North America), Netflix
- Wade Rifkin – Vice President, Programmatic Media, Digitas
- Michael Fugazzotto – Managing Director, Accuen
- Moderator: Paul Sternhell – General Manager, Advertising Solutions, OpenX
Experts from a global agency, major brands, and a leading exchange who have blazed the programmatic trail — and succeeded — will provide their keen insights into how to secure the immense rewards programmatic can provide.
For those interested in attending OpenX’s events during Advertising Week, registration information and the agenda are available here:
OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive platform for publishers that includes one of the first and largest programmatic ad exchanges, Demand Fusion supply side platform technology, and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Ltd., is headquartered in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Ltd.
For more information, please visit: www.openx.com
Please follow us on Twitter: @OpenX and Facebook: http://www.facebook.com/OpenX
OpenX Media Contact:
About Advertising Week
Since its creation in 2004, Advertising Week has drawn more than 1.2 million participants from around the world to New York City for a weeklong hybrid of events built on thought leadership. Evening events celebrate the ties of advertising and popular culture with star talent. Beyond enlightenment & entertainment, the mission of The Week is to inspire young people to join the craft; focus on the social impacts of advertising; address the most important issues facing the industry and shine a bright light on the business and economic influence of the advertising, media and marketing industries.
In 2013, the New York City flagship edition was joined by Advertising Week Europe in London. In just two years, Advertising Week Europe has grown into the continent’s largest annual gathering of advertising, marketing and media leaders. The Week returns to London March 23-27, 2015.
Advertising Week is produced globally by Stillwell Partners.
Advertising Week Media Contact / Media Credentials: