August 13, 2008

OpenX Announces Major Ad Server Update

Launch of OpenX 2.6 Features New API, Dashboard and Other Enhancements

PASADENA, Calif., August 13, 2008 OpenX Technologies, Inc. (OpenX), the world’s leading independent ad server for web publishers, today announced the launch of version 2.6, a major update to its free, open source software. The release contains dozens of new features, including a new application programming interface (API), a dashboard and a faster ad tag.

“OpenX is committed to providing the tens of thousands of publishers in our community with powerful new ways to control the advertising on their websites, display more relevant ads to their users and maximize their ad revenue,” said Tim Cadogan, chief executive officer, OpenX. “The launch of version 2.6 represents a significant milestone and is the result of even more community involvement than ever before. In particular, the new features will benefit publishers by making it easier to integrate the ad server into their business, serve ads more efficiently and quickly view key statistics about their ad servers.”

“From a newbie’s perspective, it’s been simple to get results quickly with the new OpenX API,” said Ket Majmudar, technical director, Ethical Junction. “Within the hour after becoming familiar with the API, I had already automatically created advertisers and publishers. The API saves me so much time managing the content. We have a separate database for our membership, and now that I can hook that data directly through the API, our administration time is going to be cut down dramatically. I’m also pleasantly surprised at how easy it is to automate repetitive tasks, a big plus in the way we use OpenX. I’ve just created a new zone and added ten campaigns to it, taking me three minutes to write the API script!”

Key Features in OpenX 2.6

API

The new OpenX API makes it easier for publishers to integrate the OpenX ad server into their overall businesses and make it operate optimally with their other business systems, such as customer relationship management or financial systems. For example, with the API, developers can write third party applications that create campaigns, retrieve statistics and control their ad servers. Using the API, publishers can also bulk load objects into the ad server such as large numbers of banners.

Dashboard

One of the most visible changes in 2.6 is a new dashboard, a concept originally suggested by the community. Publishers can see, at a glance, key statistics about their ad servers. Widgets are a key feature of the new dashboard and contain instant information o