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Press Release

Intermarkets Selects the OpenX Ad Technology Platform

…a media company, has selected the OpenX Ad Server technology platform to manage and monetize its digital advertising inventory portfolio. The OpenX Ad Server is a complete digital advertising solution…
Press Release

OpenX Announces Record Revenue and EBITDA; Positive Net Income

…clients. Header Bidding Publisher adoption of OpenX header bidding technology grew 330% in 2015, delivering robust, premium buyer competition for inventory and driving significant revenue gains. In head-to-head comparisons, OpenX…
Press Release

OpenX Strengthens Leadership Team

…in its growth. Among ad-tech companies, OpenX stands out as a genuine technology company; having built a remarkably sophisticated and robust technology platform that delivers tremendous value for our publishers….
Case Study

How Liftoff Optimizes Campaign Performance with Opt-in Video

…Liftoff find opt-in video converts better than other formats, but it also drives post-install activity with engaged users. https://vimeo.com/301512387 How Liftoff Optimizes Post-Install Campaign Performance with Opt-in Video in Mobile…
Case Study

How JustPremium Scaled their Rich Media Marketplace using OpenX PMP

…load times and 12% higher gross revenue. https://www.youtube.com/watch?v=C0wQi1teLf8 How JustPremium Scaled their Rich Media Marketplace using OpenX PMP JustPremium partnered with OpenX to scale their Rich Media marketplace globally, allowing…
News

Videology Files For Chapter 11; Publishers Eye Apple News

…$45 million for the company’s assets, which likely will mean transferring customer relationships. That’s a steep descent from the $500 million the company was purportedly holding out for back in…
News

L.A. tech firms boost perks to attract top skills

…an online local search company? For those who live in hip parts L.A., the company now called YP has an answer it borrowed from Silicon Valley: the luxury bus. Big…
Press Release

OpenX Mobile Business More Than Doubles In First Half of 2017

Company launches video optimized mobile SDK delivering increased access to in-app and cross-screen video LOS ANGELES and NEW YORK – 29 November 2017 – OpenX, the world’s leading independent advertising…
Press Release

OpenX Continues on Its ’Path to Net-Zero’, Partners With SCOPE3 To Help Brands and Agencies Measure and Reduce the Carbon Impact of Their Ad Campaigns

…leverage Scope3 to measure and compensate for carbon emissions of brand advertising campaigns.   The partnership with Scope3 advances OpenX’s “Path to Net-Zero,” a comprehensive and ongoing initiative that has positioned…
Press Release

Leading Publishers, Executives & Industry Analysts Join Second Annual OpenX Conference In New York City

…Toni Sampson-Riebe – Director, Digital and Vertical Classified Sales, Milwaukee Journal Sentinel and JSOnline.com OpenX chief executive officer Tim Cadogan and other members of the Company’s executive team will also…
Press Release

OpenX CEO Tim Cadogan at Variety Venture Capital & New Media Summit

…(formerly GoTo.com). Before Overture, Cadogan was a consultant at The Boston Consulting Group and McKinsey & Company. Cadogan earned his BS from The London School of Economics, his MPhil from…
Press Release

Openx and Permutive Partner to Enable Marketers to Target Global Audiences Accurately and at Scale Without Third-Party Cookies

…than 300 billion ad requests every day. OpenX has been certified as a CarbonNeutral® company and is on a path to becoming one of the first companies in the world…