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Ad-Tech Company OpenX Saw $140M In Net Revenue Last Year

Private companies get to be selective about the numbers they share with the public — on the ad-tech side, you usually end up with vague announcements about percentage growth, run rates and…
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Who needs Muscle Beach? 4 LA tech companies getting their workers fit

Somewhere around midnight on New Year’s Eve, Americans make a deal with themselves. This year is going to be different; that means a gym memberships, a charity to volunteer for…
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It looks like OpenX is one of the few net profitable companies in the ad tech sector

OpenX, an independent programmatic advertising marketplace that helps publishers grow their revenues through digital ads, published its 2015 results on Tuesday — results that could help peg the expectations of…
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OpenX Puts Ad Fraud Detection On Consumers’ Computers

There are several techniques for identifying what has become the scourge of the internet for advertisers – code that fires up web pages just to ensure ads are displayed for…
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The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO

…of telling its story more seriously, according to co-founder and CEO Tim Cadogan. Thus, the company today announced the addition of Deborah Roth as its first ever Chief Communications Officer. >…
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Publishers, Ad Tech Companies Struggle with Blocking Software

Advertising fraud, falling digital ad rates and Google’s shifting algorithms. What’s another headache to online publishers? Ad-blocking software. > Read the Full Article …
Press Release

OpenX Bidder for Apps Gains Steam, Increases Revenue 20% for Mobile Publishers

…improve competition from all our partners, thereby improving overall yield.” OpenX Bidder for Apps is an easy to integrate, lightweight bidder solution that increases competition for mobile app inventory and…
Press Release

OpenX Names Industry Veteran Geoff Wolinetz to Oversee Demand-Side Platform Relationships

…certified as a CarbonNeutral® company and is on a path to becoming one of the first companies in the world to achieve Net-Zero status. Media Contact: Vanessa Flores Waite press@OpenX.com …
News

Digital Advertising Companies Look to Reduce the Industry’s Carbon Footprint

OpenX Technologies Inc., an advertising exchange that processes more than 250 billion ad requests a day, says it has reduced its emissions by more than 90%, and is buying offsets to…
Press Release

OpenX Names Digital Ad Veteran Mike Chowla as SVP of Product at a Pivotal Time for the Industry

…CarbonNeutral® company and is on a path to becoming one of the first companies in the world to achieve Net-Zero status. For more information, visit the company’s website at www.openx.com….
Press Release

TTD Alumni Stacy Bohrer Joins OpenX As Industry Leans In To SPO And Supply Side Targeting

…announced that it was the first company in the advertising, technology, and media sectors to achieve independent verification for having fulfilled their Net-Zero targets. Visit the company’s website at www.openx.com….
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Ad tech industry gears up to combat MFAs

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