The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO

The best companies, much like people, grow up over time. One of the clearest signals of this maturation is hiring the kind of experienced leadership capable of operating a business at meaningful scale, both in terms of employee headcount and revenue or customer count.

For OpenX, the seven-year-old, Pasadena-based programmatic advertising platform, this maturation meant in part taking the challenge of telling its story more seriously, according to co-founder and CEO Tim Cadogan. Thus, the company today announced the addition of Deborah Roth as its first ever Chief Communications Officer.

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