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Press Release

OpenX Expands to Germany

…Europe – after Russia – and it is still growing. A recent report by comScore revealed that 57.4 million people in Germany access the Internet via a personal computer or…
Press Release

Ebony Media Selects OpenX as Programmatic Partner

…empowerment and celebrates aspiration. EBONY magazine is the heart, soul and pulse of Black America, and a catalyst for reflection and progression. https://ebony.com About OpenX OpenX is focused on unleashing…
Press Release

OpenX Launches Ad Footprint to Simplify Page Performance for Publishers

…After completing a full scan of the page requests on a given desktop or mobile web page, Ad Footprint returns an in-depth analysis on performance that includes: Comprehensive page analysis…
Page

Legal | Anti-Discrimination Policy

…the credit, insurance, employment, or housing sectors (“Special Category Campaigns”).  You will use commercially reasonable efforts to accurately classify end users for purposes of automated decision-making, and will otherwise comply…
News

What GDPR Costs Digital Media And Technology Companies

With the May 25 start date for GDPR enforcement approaching fast, companies across the digital media, tech and data ecosystem are in overdrive to finalize product changes and prep their…
News

With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory

OpenX reports that 54 percent of the comScore 1000 had implemented ads.txt on their sites by mid-January. That’s up from 7 percent in August, when ads.txt adoption was slow to…
News

The WIR: Comcast Prepares $60 Billion Fox Bid, UK Public Broadcasters Discuss Joint Streaming Service, and The Trade Desk Hails Growth of CTV

In this week’s Week in Review: Comcast prepares to gatecrash Disney’s takeover of 21st Century Fox with its own bid, three British broadcasters consider launching a joint streaming service, and…
News

GDPR is here: What to do if you’re not yet compliant

GDPR is here: What to do if you’re not yet compliant The European Union’s General Data Protection Regulation took effect May 25. Online retailers must protect data from misuse, and…
News

Industry Group Awards Nine Companies ‘Certified Against Malware’ Seals

The Trustworthy Accountability Group (TAG) on Monday awarded its first set of “Certified Against Malware” Seals to nine companies that have implemented its anti-malware standards. Read the Full Article…
News

Tech Companies Reign in Business Journal’s List of Best Places to Work

…it clear that companies are evolving to offer their employees a better work-life balance, while still acknowledging that there’s a lot of hard work to be done. This approach is…
Case Study

Leading telco company boosts efficiency with a 48% lower display CPA via data-driven deals

A leading telco company aimed to increase cell phone plan sales while maintaining an efficient CPA. Their dedicated OpenX team worked hand-in-hand with the agency to build and implement deal…
Press Release

Attain Partners with OpenX to Enable Supply Side Targeting For Advertisers

…CarbonNeutral® company and is on a path to becoming one of the first companies in the world to achieve Net-Zero status. For more information, visit the company’s website at www.openx.com….