HomeResourcesThought LeadershipWalled Gardens VS. Open Web Research Report 2020
- Walled Gardens VS. Open Web Research Report 2020

Walled Garden
vs. Open Web
Research Report

See how consumers view the open web vs. walled gardens and learn how the open web can be better leveraged by brand marketers for a more balanced marketing mix.

All
Blog
Events
Webinars
Case Studies
Jobs
Documentation
Community

Download the Report

OX WalledGardenReport HeroImage - Walled Gardens VS. Open Web Research Report 2020

In collaboration with The Harris Poll, OpenX conducted a nationwide study with 2000 U.S. consumers.

Key findings from the research have been remarkable and further proves that marketers have been over-indexing their spend on Walled Gardens when compared to the Open Web.
- Walled Gardens VS. Open Web Research Report 2020

84%

of consumers turn to the Open Web first for information on a business

- Walled Gardens VS. Open Web Research Report 2020

81%

of consumers turn to the Open Web first for products to buy

- Walled Gardens VS. Open Web Research Report 2020

74%

of consumers turn to the Open Web first for ideas on gifts

OX WalledGardenReport Chart1 - Walled Gardens VS. Open Web Research Report 2020

Consumers Find Advertisements on the Open Web More Relevant than Advertisements on Walled Gardens

When compared to walled gardens like Facebook, Instagram, YouTube, and Amazon, the open web is the place where consumers are most likely to find ads that are relevant to them.


OX WalledGardenReport Chart3 - Walled Gardens VS. Open Web Research Report 2020

The Open Web is where consumers find advertisements to be most impactful

Consumers find Open Web advertisements to be the most impactful when compared to Walled Gardens like Facebook, Instagram, YouTube, and Amazon.


Download the Research Report

Fill out the form below to get access to the full report