Walled Gardens VS. Open Web Research Report 2020

See how consumers view the open web vs. walled gardens and learn how the open web can be better leveraged by brand marketers for a more balanced marketing mix.

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OX WalledGardenReport HeroImage - Walled Gardens VS. Open Web Research Report 2020

Key findings from the research have been remarkable and further proves that marketers have been over-indexing their spend on Walled Gardens when compared to the Open Web.

84%

of consumers turn to the Open Web first for information on a business

81%

of consumers turn to the Open Web first for products to buy

74%

of consumers turn to the Open Web first for ideas on gifts

OX WalledGardenReport Chart1 - Walled Gardens VS. Open Web Research Report 2020

When compared to walled gardens like Facebook, Instagram, YouTube, and Amazon, the open web is the place where consumers are most likely to find ads that are relevant to them.

OX WalledGardenReport Chart3 - Walled Gardens VS. Open Web Research Report 2020

Consumers find Open Web advertisements to be the most impactful when compared to Walled Gardens like Facebook, Instagram, YouTube, and Amazon.

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Walled Garden
vs. Open Web
Research Report

In collaboration with The Harris Poll, OpenX conducted a nationwide study with 2000 U.S. consumers.

Key findings from the research have been remarkable and further proves that marketers have been over-indexing their spend on Walled Gardens when compared to the Open Web.

Consumers Find Advertisements on the Open Web More Relevant than Advertisements on Walled Gardens

The Open Web is where consumers find advertisements to be most impactful

Download the Research Report

Fill out the form below to get access to the full report

Choose your location.

Choose your location to get a site experience tailored to you.

Walled Gardenvs. Open WebResearch Report

In collaboration with The Harris Poll, OpenX conducted a nationwide study with 2000 U.S. consumers.

Key findings from the research have been remarkable and further proves that marketers have been over-indexing their spend on Walled Gardens when compared to the Open Web.

Consumers Find Advertisements on the Open Web More Relevant than Advertisements on Walled Gardens

The Open Web is where consumers find advertisements to be most impactful

Download the Research Report

Fill out the form below to get access to the full report

Walled Garden
vs. Open Web
Research Report