- How Slader Increased Overall App Revenue by More than 20%

Slader

How Slader Increased Overall App Revenue by more than 20% by Integrating OpenX Bidder for Apps


OX CaseStudy Slader - How Slader Increased Overall App Revenue by More than 20%

Summary

Slader was looking to increase overall app advertising revenue, without affecting user experience and wanted a “header bidding” solution for their app.

One week after integrating OpenX Bidder for Apps and optimizing its set-up, Slader saw immediate yield benefits. Overall CPM increased by 20% within two weeks.

Slader’s Primary Exchange had to work harder to win each impression – increasing average CPMs of the primary exchange by 26%.

OX CaseStudies Thumbs Slader 1 - How Slader Increased Overall App Revenue by More than 20%

How Slader Increased Overall App Revenue by more than 20% by Integrating OpenX Bidder for Apps

Slader is a place for students and subject enthusiasts to share their knowledge and expertise with their peers; it’s a study group based in the 21st century. Over 10 million students used it last year and it is a Top 25 Education app in the App Store.


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- How Slader Increased Overall App Revenue by More than 20%

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- How Slader Increased Overall App Revenue by More than 20%