September 19, 2012
OpenX Continues Japanese Expansion; Opens Tokyo Office; Appoints General Manager
Industry Veteran Nick Kovac Joins OpenX to Ramp Growth of Company’s SaaS Platform in Japan
LOS ANGELES, September 19, 2012 OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the continuation of its expansion into the Japanese market with the opening of an office in Tokyo. OpenX also announced the appointment of industry veteran Nick Kovac to the newly created role of General Manager, OpenX Japan, to oversee business operations for new and existing partnerships within the country. The appointment is effective immediately.
The digital advertising industry in Japan is currently ranked the third largest national market globally1 and continues to grow rapidly. OpenX has been active in the Japanese market since August 2010 when it entered into an exclusive exchange partnership with cyber communications inc., Japan’s leading media representative company and a wholly owned subsidiary of Dentsu Inc., to form and operate OpenX Market Japan (OMJ). OMJ has already seen a 600% growth in volume of ad requests since its launch, a result of the growing number of publishers and advertisers recognizing the strength and precision of ad exchanges and the quality customers that OpenX attracts both within Japan and globally.
In May 2012, OMJ began supporting mobile and tablet inventory as a result of increasing demand for an exchange that could handle such inventory. In August 2012, OpenX and CyberWing Corporation, a media representative for Japan’s leading Internet Service Providers and a subsidiary of NEC BIGLOBE, Ltd., announced a major new private advertising exchange specifically for Japanese mobile inventory, including smartphones and tablets. This multi-year partnership will produce the first private exchange in Japan with mobile-specific inventory, and is expected to launch in the second half of 2012.
In his new role, Kovac will be responsible for rapidly increasing adoption of OpenX technology products, including the OpenX Market Real-Time Bidding (RTB) ad exchange platform, the OpenX Enterprise SaaS ad serving platform and the breakthrough OpenX Lift yield optimization solution. Kovac will also oversee building an OpenX team dedicated to serving the Japanese market from the Company’s new Tokyo office.
“Advancing our operations internationally is an important part of the OpenX strategy and we’re very pleased to have Nick lead our efforts in Japan,” said Jason Fairchild, chief revenue officer, OpenX. “We’re especially looking forward to building on current relationships with Japanese publishers, advertisers and agencies while also developing new relationships with companies that can benefit from our world class ad exchange and ad serving SaaS products.”
“I’m excited to join OpenX and further establish its presence in Japan,” said Nick Kovac, general manager, OpenX Japan. “The unique platform that has attracted digital businesses to OpenX in the United States—a massive RTB exchange that handles more than 1 million bids per second at its peak and ad serving technology that truly optimizes and maximizes publisher yield—will be equally attractive here. I’m eager to begin building the team to help the Japanese online ecosystem expand and OpenX scale.”
Prior to joining OpenX, Kovac was the Managing Director for Asia Pacific Ventures where he helped global businesses develop partnerships within the region including SuccessFactors and Reality Mobile. Kovac has also held roles with Roxio, Inc., Corel Corporation and Nick Kato & Associates. Kovac is a graduate of the University of British Columbia with a BA in International Relations and Japanese Language, during which he spent time at Ritsumeikan University, Kyoto.
OpenX is one of the world’s leading providers of digital and mobile advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and OpenX Lift provide a comprehensive Software-as-a-Service platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.
OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures.
For more information, please visit www.openx.com.
OpenX is a trademark of OpenX Limited.
1eMarketer: Worldwide Ad Market Approaches $500 Billion, June 13, 2011http://www.emarketer.com/PressRelease.aspx?R=1008479
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