OpenX CEO Tim Cadogan at Variety Venture Capital & New Media Summit

Cadogan will address the Summit as a participant on the Innovation Economy/Tech City Case Study panel to be attended by The Duke and Duchess of Cambridge

LOS ANGELES, July 6, 2011 OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of digital advertising technology, today announced that its chief executive officer, Tim Cadogan, will speak at Variety’s Venture Capital & New Media Summit (Summit) at 4:30 p.m. on Friday, July 8th at the Beverly Hilton in Beverly Hills, California. The Summit will explore how the investment community is driving technology innovation. The event is sponsored by UK Trade & Investment.

The Innovation Economy in the US and UK: A Case Study on Tech City panel on which Cadogan will participate will draw attention to the experience of the panelists in terms of innovation and links between the UK and US, with London’s Tech City being an experiment and goal for businesses and government to support innovation. The overall topic is innovation and the search for commercial success in New Media in the UK more broadly. The panel will be attended by The Duke and Duchess of Cambridge.

Cadogan has broad and deep experience in the online advertising industry. Before being appointed OpenX chief executive officer in 2008, he was at Yahoo! where he was Senior Vice President of Global Advertising Marketplaces overseeing the primary advertising product lines at the company – including Display, Search and Video – for five years. Previously at Yahoo!, Cadogan was Vice President of Search where he was responsible for both the consumer search and paid search businesses. Prior to Yahoo!, he was Vice President of Search at Overture (formerly GoTo.com). Before Overture, Cadogan was a consultant at The Boston Consulting Group and McKinsey & Company.

Cadogan earned his BS from The London School of Economics, his MPhil from Oxford University and his MBA from Stanford University. His extensive speaking experience includes WIRED: Disruptive by Design, ad:tech, Web 2.0 and the Monaco Media Forum.

In May 2011, the company completed a $20 million Series D funding round bringing the total investment in OpenX to more than $50 million. SAP Ventures led the round with the participation of additional new investors AOL Ventures, Mitsui & Co. Global Investment, Inc., and Presidio Ventures, the wholly owned investment vehicle of Sumitomo Corporation. Existing investors Accel Partners, Index Ventures and DAG Ventures also participated in the round.

Earlier this year, OpenX announced the launch of a new, breakthrough version of OpenX Enterprise, the company’s Software as a Service ad serving product for large publishers. The new platform combines the totally updated capabilities of a true premium ad server with new, advanced technology that enables publishers to maximize yield across all their ad revenue channels in real-time and in one place. Among its customers and partners are Groupon, Business Insider and Dentsu-cci.

About OpenX

OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue serving platform by combining ad serving with a unique ad exchange.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, AOL Ventures, Mitsui & Co. Global Investment, Inc., Presidio Ventures and O’Reilly AlphaTech Ventures. For more information, please visitwww.openx.com

OpenX is a trademark of OpenX Limited.