OpenX’s Leichman Predicts ‘Massive Consolidation’ In Ad-Tech

For at least as long as there has been a Lumascape, consolidation has been the check and balance on ad-tech proliferation.

But could we be about to enter another wave of merger and acquisition?

One platform exec thinks so. In this video interview with Beet.TV, OpenX’s senior director of buyer development says the new practice of header bidding, combined with a drive for trusted inventory, is going to disrupt the market.