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March 9, 2017

Chatbots, Vertical Video and Data Targeting will Reshape Advertising This Year

Last year was exciting for mobile: a 12-month span marked by the rapid rise of video, the acceleration of messaging applications such as Facebook Messenger and Snapchat, and the continued flow of brand dollars into the ecosystem.

But for all the growth over the past year, it is entirely possible that 2017 will bring even greater change to the way that consumers use their mobile devices and the tactics that marketers employ to engage those consumers.

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