Leading telco company boosts efficiency with a 48% lower display CPA via data-driven deals

A leading telco company aimed to increase cell phone plan sales while maintaining an efficient CPA.

Their dedicated OpenX team worked hand-in-hand with the agency to build and implement deal IDs with multiple targeting tactics. Supply-side targeting tactics included run-of-network deals and using data to target shoppers actively searching for plans. The campaign resulted in a display CPA 48% lower than the client’s benchmark and a video CPA that was twice as efficient as the benchmark.