Archives: newss
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Decoding The State of Programmatic Advertising and Ad Formats in 2018
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OpenX Founder Talks Unilever, Trust In Advertising
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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%
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Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
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OpenX Now Open For GDPR Business, Guarantees 100% Compliance
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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers
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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning
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Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry
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Ensuring Brand Safety Is a Perennial Problem
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What will advertising on smart speakers look like?
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Learn more: ‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?‘It’s landing at a strange time’: Can POSSIBLE shed light on adland’s black boxes?
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Learn more: Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
Citing Supply-Side Intel Gains, Buyers Push Past Cheap Reach
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Learn more: Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
Ad Tech Briefing: The days of bloat are over, as efficiency drives ad tech’s C-suite exodus
