OpenX Sets Strategic Biddable CTV Partnership With Tubi in the UK

“With shared values around premium content, privacy, and platform integrity, Tubi and OpenX are setting a new standard for programmatic CTV in the UK. Together, we’re giving UK advertisers exactly what they want in CTV: high-quality inventory, precise targeting, and the confidence that comes from transacting on a clean, direct supply path.” — Joe Worswick, VP of Sales, EMEA, at OpenX.