4 Ad Tech Leaders on How AI is Improving CTV Measurement & Attribution

“The real challenge SSPs are solving is consistent access to quality signals — what those signals are, and which ones matter most, often vary by platform — and then reconciling them into insights that are actually usable and actionable. While more signals are available than ever, transparency alone doesn’t tell advertisers which signals matter or how they should be interpreted. This is where AI can help — cutting through the noise of existing, transparent data to surface the signals that translate into meaningful, quality outcomes.” — Erika Loberg, Global Head of CTV, OpenX

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