Category: News
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Hindsight is 20/20: Examining the Unintended Consequences of Containers
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Why Publishers Need to Protect Their Reputations in the Age of Server-to-Server
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The Latest Mobile Video Ad Formats: What Marketers Need to Know
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Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers
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Publishers Want to Know: What’s My Inventory Worth?
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‘It’s Not a Sustainable Market’: Header Bidding Puts a Strain on DSPs
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The State of Programmatic Direct in 4 Charts
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Growth at OpenX; SuperAwesome Get Certified
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Consorting With The Frenemy: Ad Tech Players Partner For Shared Identity Matching
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Are We Entering Adtech’s Era of Accountability?