Category: News
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Why Georgia-Pacific is turning its programmatic scrutinty to the sell side
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Plotting the Future of the Open Web in 2026
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Beyond the Buzzwords: Strategic Predictions for Programmatic in 2026
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CTV Growth is Fueling Both Opportunity and Complexity: OpenX’s Stacey Bohrer
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OpenX redraws the SSP-agency relationship
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OpenX’s Erika Loberg: Race to Bottom CPMs Threatens Premium Content Creation
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Why the Supply-Side Needs to Prioritize Performance Over Scale
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Buyers’ Perceptions of Programmatic Are Reshaping CTV
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OpenX’s Rebecca Bonell: AI Use Must Go Beyond Finding ‘Cheap CPMs’
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Data, Tech Integration Drives Programmatic Outcomes In McDonald’s Campaign