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OpenX + McDonald's Arches + Attain

OpenX and Attain’s In-Flight Sales Optimization Solution Delivers 14% Conversion Rate for McDonald’s

Summary

McDonald’s and OMD aimed to drive new customer acquisition and improve sales efficiency in a competitive QSR market. They needed measurement tied to real business outcomes such as conversions, ROAS, and incremental sales.

McDonald’s used a new OpenX and Attain solution that combined OpenXSelect’s proprietary identity graph with Attain’s purchase data from over 10 million consumers. The tool enabled real-time optimization of outcomes like conversions, sales lift, and ROAS.

  • 14% Conversion rate
  • 2.69% Increase in new customer acquisition at $4.68 CPA
  • 1.29% Lift in total sales
  • $10.92 Incremental ROAS
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