AI-Powered Precision at the Hyper-Local Level
How OpenX, Swym and BetterLocal Reduced CPA by 57% for a National Health & Wellness Brand Across 18 Markets
Summary
A leading Health & Wellness brand with 1,000+ locations sought to improve programmatic display efficiency across 18 key U.S. markets. The challenge was driving scalable, action-oriented results while adapting to distinct local performance patterns and audience behaviors
Butler/Till partnered with SWYM.ai and OpenX to execute a hyper-local strategy, utilizing SWYM’s AI for real-time, upstream supply curation and OpenX for high-quality downstream activation. This seamless integration optimized campaign performance without disrupting existing workflows.
- 57% Lower CPA across the 18 market
- 20% Lower CPC
- 37% Fewer domains from streamlining the supply path
