Butler/Till, SWYM.ai, & OpenX Reduced CPA 57% for National Health & Wellness Brand

A leading health and wellness brand with more than 1,000 locations nationwide needed to improve media efficiency in 18 high-priority US markets, with cost per action (CPA) as the primary KPI performance metric. To meet this challenge, Butler/Till partnered with SWYM.ai and OpenX to build a smarter, AI-powered media decisioning and activation that delivered national reach with local precision.”This is about making supply-side decisions smarter. SWYM.ai applies AI at the source, using OpenX’s identity graph and premium inventory, so Butler/Till’s client can run more effective campaigns,” said Brian Chisholm, SVP, strategic partnerships at OpenX.

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