Winning the Election with OpenX

Reach Voters Smarter, Faster, and Where It Counts

Winning in 2026 will take more than just media—it will take smarter, faster ways to reach the right voters at scale. OpenX helps political advertisers secure high-quality, politically approved inventory—including 100% direct, TV-quality CTV that reaches over 105 million U.S. households—delivering messages that matter across every screen.

Turn Voter Files into Voter Reach

Want to reach more voters with the data you already have? With OpenXSelect^™, our publisher-direct platform, you can upload your voter files and match them to our industry-leading supply-side identity graph to reach more voters, more effectively.

Leverage Values-Based Voter Targeting

Go beyond standard political data with values-based audiences, powered by our exclusive partnership with Givsly. This approach helps campaigns connect with voters on the issues they care about most—driving deeper engagement with swing voters and increasing turnout in key ZIP codes.

Why Political Advertisers Choose OpenX

Quality inventory you can trust

Easily access high-quality political-approved media, including 100% direct, TV-quality CTV supply with prioritized placements–no MFA, no resellers.

Scalable voter reach

Improve reach with granular, zip-code level targeting, first-party data activation and third-party political data providers powered by our industry-leading identity graph.

Launch in 24 hours

Get in market faster via our publisher-direct platform, OpenXSelect with a 24-hour turnaround time on data activation, outpacing top alternative providers.