The race starts now. Are you ready?
Winning in 2026 will take more than just media—it will take smarter, faster ways to reach the right voters at scale. OpenX helps political advertisers activate quickly across high-quality, political-approved inventory with the precision targeting needed to drive real results.
Why political advertisers choose OpenX
Quality inventory you can trust
Access high-quality political-approved media, including 100% direct, TV-quality CTV supply with prioritized placements–no MFA, no resellers.
Scalable voter reach
Improve reach with granular, zip-code level targeting, first-party data activation and third-party political data providers powered by our industry-leading identity graph.
Fast activation
Launch campaigns quickly via our publisher-direct platform, OpenXSelect™ with a 24-hour turnaround time on data activation, outpacing top alternative providers.
Strategic SPO approach
Reduce waste, cut complexity, and unlock more efficient voter reach across channels.
DSP flexibility
Use the DSP of your choice. OpenX is fully DSP-agnostic, so your buying strategy stays yours.
White-glove service
Tap into specialized political expertise and dedicated, hands-on support.
Let’s win 2026 together.
Talk to our political solutions team today or request a demo to learn how to build deals directly in our self-serve curation platform, OpenXSelect.