Smart infrastructure for building better advertising solutions
Build better advertising today.
OpenXBuild™ is a software suite that enables marketers to easily build secure, performant, and interoperable advertising solutions using sustainable, global infrastructure.
Stronger Ad Performance, Measurable Outcomes
Easily activate your data and intelligence across channels and formats in real-time. Expand reach, improve performance to deliver outcomes, and measure at the source.
Faster, Easier, Cost-Effective, and Secure
Deploy solutions once on a single, scaled supply-side cloud platform, then activate on your preferred DSP to reduce complexity, lower operational overhead, and accelerate decision-making.
Build Better Advertising Solutions
Build a sustainable advantage with access to unique audience, publisher, and supply-side auction data. Deploy and train your proprietary models. Unlock the value of scalable infrastructure built on premium, quality supply.
OpenXBuild™
Build on decades of innovation and sustainable infrastructure
500B+
Average daily ad requests
75+
Directly integrated premium data partners
45+
Unique signals available per ad request
The OpenXBuild™ Software Suite
Real-Time Bidstream API
Target high-value consumers before the auction happens. Deploy your data and decisioning within the OpenX Supply Cloud for real-time targeting, smarter bidding, and improved performance.
Identity Resolution API
Combine audience data with the industry’s largest independent supply-side Identity Graph in the OpenX Cloud to resolve identity and expand reach across channels.
Auction Insights API
Access privacy-safe OpenX log-level data – such as people exposures, supply dynamics, and auction results – to power better insights, decisioning models, and outcomes.
“With OpenXBuild, we can apply our audience enrichment and bidding algorithms directly inside the exchange. By evaluating impressions closer to supply and bidding more selectively, advertisers have seen a 70% reduction in cost-per-conversion on OpenX traffic compared to unshaped SSP inventory.”
— Teddy Jawde, SVP, Product Management at
OpenXBuild™ Partners
Reach out to take advantage of partner data and AI-optimization capabilities.
