Archives: newss
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What Every Tech-Savvy Marketer Should Know About the Future of Programmatic Advertising: Brands prefer the private marketplace
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Domain ‘Laundering’ Is the Latest Fraud Threat
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Your Ad Ran Here (Not Really)
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The programatic story needs to be told: OpenX signals IPO-readiness, hires veteran comms exec Deborah Roth as CCO
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L.A. tech firms boost perks to attract top skills
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OpenX named in L.A.’s 10 Hottest Start-ups
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Evolution For Programmatic: Time To Cut Waste
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OpenX Aims to Boost Publishers’ Online Ads with New SSP Technology
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Adtech firm OpenX unveils an industry-changing fusion of real-time bidding and ad networks
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OpenX shows publishers the money with a new SSP blending network and RTB demand
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Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
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Learn more: WTF is containerization?
WTF is containerization?
