December 10, 2014
Can You Trust Your Ad Exchange? New Index May Provide The Answer
It’s no secret that the fast-rising practice of automated or “programmatic” selling of display ads carries a lot of risks–namely, advertisers often can’t be certain which sites their ads actually ran on, or even how many people actually saw them. Now, an analytics firm focused on programmatic ad sales has released a “global seller trust index” for the first time.