Archives: newss
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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%
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Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
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OpenX Now Open For GDPR Business, Guarantees 100% Compliance
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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers
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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning
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Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry
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Ensuring Brand Safety Is a Perennial Problem
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What will advertising on smart speakers look like?
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Programmatic Direct Proves Relationships Are Still at the Heart of Advertising
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With 54% of comScore 1000 publishers adopting ads.txt, OpenX says it will start banning unauthorized inventory
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Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
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Learn more: The End Of Head-In-The-Sand Children’s Privacy Practices
The End Of Head-In-The-Sand Children’s Privacy Practices
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Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
Postcards from Cannes – marketing leaders’ key takeaways – and what comes next
