Archives: newss
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Tremendous Industry Momentum Working Together to Raise Standards: Q&A with John Murphy, OpenX
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When More Isn’t Merrier: Why Redundant Header Bidders are Destabilizing Digital Advertising
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Hindsight is 20/20: Examining the Unintended Consequences of Containers
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Why Publishers Need to Protect Their Reputations in the Age of Server-to-Server
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The Latest Mobile Video Ad Formats: What Marketers Need to Know
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Google Expands Its Exchange Bidding Program to Include More Than 100 Publishers
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Publishers Want to Know: What’s My Inventory Worth?
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‘It’s Not a Sustainable Market’: Header Bidding Puts a Strain on DSPs
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The State of Programmatic Direct in 4 Charts
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Growth at OpenX; SuperAwesome Get Certified
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Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
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Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory
