February 14, 2018
Google Chrome’s Crackdown of Bad Ads Is Only the Beginning
As Valentine’s draws to a close and Thursday dawns, Google will leverage its market position and the popularity of its Chrome browser to take aim squarely at poor-quality ad experiences. When the initiative launches, Google will stop showing ads on Chrome that do not meet the quality standards adopted by the Coalition for Better Ads.
Tags: Ad Exchange, Ad Quality, Advertisers, Publishers, Quality