Archives: newss
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Ad-Tech Firm OpenX Pledges to Invest $25 Million in Ad-Quality Initiatives
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OpenX Reports More Than $170 Million in 2017 Revenue
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The Great Connected TV Debate: Subscription- vs. Ad-Supported Models
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IAB Releases GDPR Framework; OpenX Removes Video Ad Format
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The Missing Step in Reaching GDPR Compliance: Privacy Shield
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How The 300×250 Became The Most Common — And Fraudulent — ‘Video’ Ad Unit
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Ads.txt Adoption Continues Its Steady Growth
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It’s Time to Hire a Chief Brand Safety Officer
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Understanding Programmatic Auction Pricing Is a Major Priority for Marketers
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‘The year of the RFI’: Advertisers step up supply-side partner reviews
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Learn more: OpenX Repositions as The Intelligent SSP to Simplify AdvertisingOpenX Repositions as The Intelligent SSP to Simplify Advertising
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Learn more: Future of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVisionFuture of TV Briefing: OpenX adds attention targeting for CTV ads backed by TVision
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Learn more: OpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement InventoryOpenX and TVision Launch First Supply-Side Attention Targeting Solution for CTV, Enabling Real-Time Activation on High-Engagement Inventory


