Archives: newss
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B2Bs Aren’t Spending Big on Digital Advertising (Yet)
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OpenX To Offer Pure Cloud Programmatic Advertising Platform As It Partners With Google
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OpenX Expands Ad Industry Outreach, Taps Digitas’ Reed To Handle It
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The Road to Trust and Transparency in Programmatic
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Let’s Get Ready for 5G
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5 martech predictions for 2019 that marketers should be thinking about now
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Rewarded Video Helps Mobile Advertisers Move on from Impressions
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Trade Body to Roll Out ‘TAG Threat Exchange’ Following FBI Bot Takedown
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OpenX on Programmatic ‘Quality’ and Shaping Conversations Around Transparency
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Understanding Rewarded Video
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Learn more: Hyundai Tests Containerized Ad Tech To Drive New EfficiencyHyundai Tests Containerized Ad Tech To Drive New Efficiency
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Learn more: B2B Marketers Reevaluate How They Engage Their AudiencesB2B Marketers Reevaluate How They Engage Their Audiences
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Learn more: “I don’t think that the term SSP will exist in the way that it exists today in a few years”“I don’t think that the term SSP will exist in the way that it exists today in a few years”


