+

Demand From Your Media

June 16-19

Ready to protect your media investment and drive better results?

As the advertising landscape evolves, staying ahead means making smarter, faster decisions with partners you can trust. At OpenX, our programmatic experts are here to help you navigate the complexity — and capitalize on the opportunities.

Connect with us in Cannes to discuss

Biddable CTV and the flexibility it offers to adapt to shifting strategies

The need for proprietary data and purpose-built tech stacks for training better AI and driving smarter supply-side curation

Privacy-first advertising that goes beyond addressability and drives performance globally for both advertisers and publishers

Join us for panels and cocktails beginning Tuesday 2pm

Adapt and Advertise: Navigating Economic and Cultural Shifts with Biddable CTV

Tuesday June 17th: 2-2:30PM

It’s no secret that CTV is experiencing explosive growth. By 2026, nine streaming services are projected to generate over $1 billion in ad revenue, up from just two in 2020. The most important driver behind this meteoric rise in revenue is biddable CTV. As consumer behaviors and cultural conversations rapidly shift, marketers need to make more dynamic decisions to remain relevant. This panel will explore how the industry can deliver on these promises by ensuring biddable CTV is transparent, TV-quality and brand-safe.

Panelists:

Tameka Kee (Moderator) SVP, Programming & Operations | CIMM
Ashwin Navin Co-founder and CEO | Samba TV
Scott Ensign Chief Strategy Officer | Butlertill
Aulden Kaye Yi Head of Advertising Partnerships | Philo
Matt Sattel Chief Revenue Officer | OpenX

Curation Over Caution: Unlocking Campaign Performance in News

Tuesday June 17th: 2:45-3:15PM

Forward-thinking advertisers are partnering with the supply side and trusted curation platforms to align with premium content, engage high-value audiences, and support quality journalism. With the power of data, AI, and performance-driven tools, brands can uphold brand safety while driving stronger ad campaign results. Experts will explore how data-driven curation is reshaping media strategy—delivering measurable outcomes, building consumer trust, and advancing a more responsible advertising ecosystem.

Panelists:

Tony Katsur (Moderator) CEO | IAB Tech Lab
Amanda Forrester VP, Marketing | OpenX
Peter Yardley-Jones VP Inventory Management & Yield Ops | BBC Studios
Alena DeSalvo Vice President of Marketing | Sightly
Victoria Milo SVP of Media Solutions & Emerging Technology | Monks

Privacy without Borders: Global Strategies for Addressability

Tuesday June 17th: 3:30-4PM

As privacy regulations tighten and consumer expectations evolve, how can global brands and premium publishers stay ahead of the curve? Join industry leaders as they explore the shifting landscape of privacy and addressability on a global scale. This discussion will dive into how regional compliance, premium inventory, and privacy-first innovation can work together to drive performance while protecting consumer trust. From navigating cross-border signal loss to balancing regulation with reach, this panel will spotlight the challenges—and the opportunities—defining the next era of global adtech.

Panelists: