September 25, 2014

OpenX Sponsors New Big Data Speaker Series and User Group


Former Yahoo! VP Hadoop Software Engineering Eric Baldeschwieler to Kick Off Pasadena Big Data User Group Series on September 25th

OpenX Technologies, Inc. (OpenX) is sponsoring a monthly speaker series and new user group – Pasadena Big Data User Group – that will bring together the industry leaders who are defining and shaping the evolution of the Big Data industry. The purpose of the new speaker series is to promote the Big Data industry in Los Angeles by providing a forum for training, education, networking and ongoing assessment of the needs of the local technology community.

Big data is an important focus for OpenX, a leading provider of programmatic advertising technology that processes hundreds of billion events of ads requests and Real-Time Bidding daily. Since OpenX benefits from big data technologies, the Company has decided to give back to the community by sponsoring the Pasadena Big Data User Group. The goal of the Pasadena Big Data User Group is to work with big data institutions such as Jet Propulsion Laboratory, California Institute of Technology, local tech companies, local universities, and schools to make big data more accessible to everyone and to rapidly accelerate learning about it.

The new speaker series meets a significant regional demand for a forum around opportunities and innovation in Big Data. With Los Angeles’s burgeoning technology ecosystem and the increasing number of industries, such as digital advertising and multi-channel networks, that leverage Big Data technologies, there’s a growing need to bolster the local community.

The series will kick off with a presentation by one of the industry’s foremost Hadoop experts, Eric Baldeschwieler, the founding CEO and later CTO of Hortonworks and Yahoo!’s former VP of Hadoop Software Engineering. The event is open to all Big Data enthusiasts. To register, visit

WHO: Eric Baldeschwieler, Founding CEO and later CTO of Hortonworks & Former VP Hadoop Software Engineering for Yahoo!

Eric Baldeschwieler is a Technical Advisor specializing in Big Data. He was the founding CEO and later CTO of Hortonworks, which develops, distributes and supports a 100% open source distribution of Apache Hadoop for the enterprise market. Prior to this, Baldeschwieler served as Yahoo!’s VP of Hadoop Software Engineering, where he led the evolution of Apache Hadoop from a 20-node prototype to a 42,000-node service that is behind every click at Yahoo! Baldeschwieler also served as a technology leader for Inktomi’s web service engine, which Yahoo! acquired in 2003. Prior to Inktomi, he developed software for video games, video post-production systems and 3D modeling systems. He holds a B.S. in Applied Math from Carnegie Mellon University and an M.S. in Computer Science from University of California, Berkeley.

WHAT: Hadoop: Where did it come from and what’s next

Some history and some predictions from Eric Baldeschwieler, who managed and led the team that took Hadoop from a prototype to what it is today.

WHEN:           Thursday, September 25, 2014

7:00 p.m. – 9:30 p.m.

WHERE:         OpenX

888 East Walnut Street

1st Floor – All Hands Meeting Room

Pasadena, California 91101


  • Top innovators and visionary speakers are lined up to present on Big Data topics, including Hadopop history and future projections, and Flink, an Apache Incubator project, and Tika.
  • The next lecture in the series will be October 29, 2014.
  • For more information, contact Felix Chern at

About OpenX

OpenX is a global leader in web and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies through superior advertising technology. OpenX provides a comprehensive platform for publishers that includes one of the first and largest programmatic ad exchanges, Demand Fusion supply side platform technology, and fully featured ad serving. All these products are multiscreen and OpenX also offers one of the industry’s most robust SDKs for app developers.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Ltd., is headquartered in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation. OpenX is a trademark of OpenX Ltd.

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