April 11, 2011
OpenX Joins Forces with Epipheo Studios to Create Ad Serving Video
The Trouble With Ad Serving Today — video pokes fun at traditional ad technologies
PASADENA, Calif., April 11, 2011 OpenX Technologies, Inc. (OpenX), the world’s leading independent provider of ad technology for web publishers, has joined forces with video industry pioneer Epipheo Studios to create a provocative video short about the big problems facing online publishers today. The humorous video, entitled The Trouble With Ad Serving Today, is the first professionally produced video that takes a critical look at the ad serving industry.
The Trouble With Ad Serving Today – click to view
The video offers insight into many of the inefficiencies and frustrations involved in selling online advertising. From managing inventory to controlling data to limitations with scheduling and zones, the video also explains some of the key ways that the new OpenX Enterprise platform helps major publishers optimize all of their ad revenue channels in one place in real-time.
Epipheo Studios has developed an entirely new breed of instructional and informative online video called ‘epipheos.’ With their expertise in explaining complicated online technology, Epipheo Studios were a natural choice for this assignment, as Paul Martecchini, head of marketing, OpenX, explained:
“We wanted to dramatize how broken the online ad industry is, and do so in a funny way. We also hope the video educates and informs people who are unfamiliar with the complexities of the online industry and triggers thinking about solutions.”
“Creating a video to help explain and communicate this area of online advertising was an interesting challenge,” said Eric Ankenman, producer, Epipheo Studios. “We hope that people will be able to find an easier and simpler method to manage their online revenue with this insight into OpenX Enterprise.”
OpenX is the world’s leading independent provider of digital advertising technology that enables businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise and OpenX Market, provide a comprehensive revenue generation platform by combining ad serving with a unique ad exchange. OpenX ad serving products are used by more than 200,000 websites in more than 100 countries and serve more than 350 billion ads monthly. OpenX Market reaches more than 400 million monthly unique users worldwide.
OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Limited, is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and O’Reilly AlphaTech Ventures. For more information, please visit:www.openx.org
OpenX is a trademark of OpenX Limited.
About Epipheo Studios
Epipheo Studios is a group of storytellers and scriptwriters aiming to change the way people think about and understand specific concepts, companies, products and services through online videos. These videos, known as Epipheos, are designed to create an epiphany through video = Epiph – eo. For more information about Epipheo Studios, visit www.epipheostudios.com.
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