OpenX Hosts Publisher Conference: Accelerating Revenue

May 2012 invitation-only event to feature leading industry participants (#OXPC)

LOS ANGELES, March 8, 2012 OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital advertising technology, today announced that it will host its inaugural publisher conference – Accelerating Revenue – on Monday, May 14, 2012 in New York City. The invitation-only event will feature content and discussions targeting publishers and digital advertising professionals and will focus on the key issues, challenges and opportunities surrounding the online publishing business today.

Leading individuals in online advertising including Jonathan Miller (Chief Digital Officer for News Corporation) and Randall Rothenberg (President and Chief Executive Officer, Interactive Advertising Bureau, (IAB)) will join host Tim Cadogan (Chief Executive Officer, OpenX) to discuss issues affecting the industry. Topics will include how to best leverage automated trading when selling ads online and how ad server technology can help sell all classes of direct and indirect inventory. Attendees will also learn how fully integrated advertising solutions can manage inventory much more effectively, increasing competitive valuation and pricing which ultimately makes the publisher more money. Additionally, top marketers will explain why they are shifting ad spend towards exchange-based buying.

Confirmed speakers include:

• Jonathan Miller (Chief Digital Officer, Chairman and Chief Executive Officer, Digital Media Group for News Corporation)
• Randall Rothenberg (President and Chief Executive Officer, Interactive Advertising Bureau)
• Tim Cadogan (Chief Executive Officer, OpenX)
• Greg Coleman (President, Criteo)
• Jim Bankoff (Chairman and Chief Executive Officer, Vox Media)
• Yi-Fang Yen (Vice President of Advertising and Sales Operations, REALTOR.com®)

“Helping publishers navigate the often complex and confusing online advertising landscape is at the heart of what OpenX is doing, and we’re excited to announce our first Publisher Conference,” said Tim Cadogan, chief executive officer, OpenX. “By bringing together some of the leading industry thinkers at the event, we will provide a way for publishers to learn and understand better, simpler ways to manage their advertising inventory and, ultimately, make more money.”

“The interactive industry is one that moves fast and is constantly evolving,” said Randall Rothenberg, president and chief executive officer, IAB. “OpenX’s inaugural publisher conference presents an important opportunity to learn from each other, discuss and debate, as we incorporate new ad technologies into our ecosystem. I’m pleased to participate, speaking to this critical issue as we coalesce to find ways to spur momentum in the digital advertising sector.”

The event is by invitation only. To request an invitation, please visitwww.openxpublisherconference.com or email eventregistration@openx.com

To request media accreditation, please email media@openx.com

Both attendees and non-attendees can follow the conference conversation through following the Twitter hashtag #OXPC.

About OpenX

OpenX is one of the world’s leading providers of digital advertising technology, enabling businesses to manage and maximize their ad revenue. OpenX products, including OpenX Enterprise, OpenX Market and LiftDNA by OpenX™ provide a comprehensive revenue serving platform by combining ad serving, an ad exchange and a breakthrough approach to yield optimization.

OpenX Technologies, Inc. is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures and SAP Ventures. For more information, please visit www.openx.com

OpenX and LiftDNA by OpenX are trademarks of OpenX Limited.