May 3, 2018

OpenX Expands Mobile and Video Product Leadership Team; Welcomes Senior Hires From Viacom, Hulu and AdColony

Mobile and video growth continues to surge in Q1 of 2018 outpacing overall industry growth

LOS ANGELES – May 3, 2018 – OpenX, the world’s leading independent advertising technology provider, shared deeper insights into the rapid growth of its mobile and video business today and announced it has appointed a trio of industry veterans in product development and management to support the company’s thriving mobile and video business units. Sophia Chung joined as vice president of product to spearhead mobile app development initiatives, with an emphasis in rewarded video, and Roy Firestone and Treven Ho have joined as senior director of product and senior product manager, respectively, to advance the company’s video strategy globally.

The mobile and video business continued to see rapid growth at OpenX in both volume and revenue in Q1 of 2018. As more premium publishers and app developers refine their partnerships to fewer more trusted mobile exchanges that have invested in industry leading quality initiatives, OpenX’s mobile inventory more than doubled year-over-year in Q1 with video inventory surging nearly 300%. OpenX also announced that mobile comprised a majority of all revenue for the business in the month of April, further highlighting the success of the company’s mobile first investments.

“OpenX entered 2018 as a mobile-first company in inventory, connecting the world’s most respected brands with more than 2,000 of the most popular mobile apps used today. In April we succeeded in becoming mobile first in revenue as more publishers and app developers turned to the OpenX mobile exchange to help their businesses grow. With these new hires, and the dozens more we’ll make through the year, we will continue developing the technology and products that grow our leadership in mobile and expand our reach into the new and emerging sectors, like OTT, CTV, AR and VR, shaping the future of advertising,” said John Gentry, president at OpenX.  

“I’ve watched OpenX evolve over the years to meet the growing demand for sophisticated, high quality advertising solutions that have been built specifically for a mobile world,” said Sophia Chung, vice president, product at OpenX. “The number one priority on every app developer’s advertising agenda is to ensure they work with trusted partners that deliver high quality experiences for their users. I’ve seen first hand how mobile advertising can move the needle for brands, publishers and app developers alike and given OpenX’s long standing commitment to putting quality first, I’m thrilled to join the company at such an exciting time for the future of mobile product development.”

Prior to OpenX, Chung specialized in rewarded video products at AdColony and guided the design of hyperlocal mobile display ad