March 28, 2013

OpenX Appoints Matthew Reid as Vice President of Marketing

Experienced B2B And SaaS Marketing Leader To Head All Marketing Efforts To Expand OpenX’s Brand Globally

LOS ANGELES, March 28, 2013 OpenX Technologies, Inc. (OpenX), one of the world’s leading providers of digital and mobile advertising technology, today announced the appointment of senior industry marketer Matthew Reid to the newly created role of vice president of marketing. With more than 15 years of experience spanning corporate marketing, product management, product marketing and sales, Reid will oversee OpenX’s marketing initiatives worldwide including branding, customer acquisition and product marketing, and will continue to build the existing marketing team with specialists and regional operatives as the Company continues to grow globally. Reid will report to chief revenue officer Jason Fairchild and will be part of the Company’s senior management team. The appointment is effective immediately.

“Matthew’s deep experience in leading marketing teams for high growth, SaaS-based businesses brings a vital addition as we continue our accelerated growth,” said Jason Fairchild, chief revenue officer, OpenX. “His breadth of experience leading worldwide teams and marketing initiatives in various high growth enterprise software technology environments will be invaluable given the increasing sophistication of our business. He is a perfect fit for our team and will help significantly strengthen our marketing capabilities.”

Reid will be instrumental in defining, communicating and taking new innovations such as Programmatic Premium and mobile to market.

During the past twelve months, OpenX has achieved a number of key milestones as it continues to unleash the full economic potential of digital media companies across any connected screen. In 2012, OpenX delivered $153M in revenue, acquired two companies – LiftDNA and JumpTime – and grew rapidly, achieving greater than 100% year-over-year revenue growth in 2011 and 2012. To drive this growth, OpenX doubled its team to more than 260 employees last year, and expanded to five datacenters on three continents and opened new offices in New York, London, and Tokyo as well as opening a new headquarters in Los Angeles. Already in 2013, OpenX has received recognition with inclusion on Forbes magazine’s America’s Most Promising Companies list, and AlwaysOn’s OnMedia Top 100 list, in addition to adding Samsung Venture Investment Corporation and Dentsu Inc. subsidiary cyber communications inc. as investors in the Company’s latest funding round.

Prior to joining OpenX, Reid served as senior vice president, marketing, for Gehry Technologies, a SaaS provider of online file sharing and collaboration technology, where he was responsible for creating and executing the marketing strategy, including opportunity identification, market penetration and positioning, and media management. Previously, Reid held vice president roles in sales and marketing for Eucalyptus Systems where he managed end-to-end complex sales cycles and worked with the founders to define and execute the business model for the company’s Amazon AWS-compatible open source and commercial private cloud offerings. Earlier in his career, he led product marketing for Expertcity (acquired by Citrix), where he helped the SaaS division, renamed Citrix Online, obtain multi-industry leadership. He directed the market launch of the world’s fastest growing web conferencing solution, GoToMeeting, and was responsible for the go-to-market strategies of GoToMyPC, GoToAssist, and GoToWebinar.

“I’m thrilled to join the team at OpenX and I look forward to expanding our global footprint and building out the marketing function,” said Matthew Reid, vice president, marketing, OpenX. “The Company has made rapid progress in recent years and working with this talented team to help further strengthen the Company’s marketing strategy and global leadership position is an amazing opportunity. We have some of the most recognized brand names in the world utilizing our monetization platform to manage their inventory across all device types, it will be a privilege to make them even more successful.”

Reid holds an MBA with an emphasis in Marketing, and a B.A. in Business/Economics & Political Science from the University of California, Santa Barbara.

About OpenX

OpenX is a global leader in digital and mobile advertising technology. OpenX’s vision is to unleash the full economic potential of digital media companies. OpenX solutions provide a unique Software as a Service platform by combining ad serving, an ad exchange, a Supply Side Platform, and content valuation.

OpenX Technologies, Inc., a wholly owned subsidiary of OpenX Software Ltd., is based in Los Angeles and is backed by leading investors including Accel Partners, Index Ventures, SAP Ventures, and Samsung Venture Investment Corporation.

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