September 23, 2015
OpenX Announces Speakers and Agenda for Advertising Week 2015
LOS ANGELES and NEW YORK – September 23, 2015 – OpenX, a leader in creating programmatic advertising marketplaces, today announced an exceptional lineup of speakers and programming at Advertising Week 2015. The exclusive sponsor of Advertising Week’s Trust Forum, OpenX will offer attendees a series of panels and presentations tackling all things trust across the digital advertising landscape.
The Trust Forum, presented by OpenX, will kick off Wednesday, September 30th at NASDAQ MarketSite from 3:00 p.m. to 6:00 p.m. ET.
Experts from across the industry, including premium publishers, global agencies, major brands, and leading advertising platforms, will explore the most vexing issues plaguing the digital economy and what can be done to build and maintain the digital economy’s currency of trust.
Trust: The New Currency of the Digital Advertising Economy
Industry experts will engage in a frank discussion on the state of Trust in the digital advertising industry, and explore the evolution and future of the most critical currency.
- Bob Liodice, President and CEO, Association of National Advertisers
- Alex Kantrowitz, Senior Technology Reporter, BuzzFeed
- Jason Fairchild, CRO & Co-Founder, OpenX
- Michael Zimbalist, SVP, Advertising Products and Research & Development, The New York Times
Multi-Screen: The Challenges of the Fragmented Device Environment
With the landscape of new devices ever growing, and the fragmentation of users’ time and attention across screens intensifies, best practices for the future must be identified. Industry experts discuss what it takes to succeed in a fragmented device environment – the challenges advertisers, publishers and marketers face and how trust plays a role in success.
- Jim Crowley, CEO, Skyhook Wireless
- Sarah Dale, VP and Head of Digital & Content, The Wall Street Journal
- Travis Johnson, Global Head of Mobile, IPG Mediabrands
- Rob Kramer, GM Mobile, OpenX
For those interested in attending The Trust Forum during Advertising Week, registration information and agenda are available here: http://www.advertisingweek.com/register/
OpenX exists to help publishers grow their businesses by monetizing great content. We do this by creating highly efficient, high quality programmatic advertising marketplaces that deliver optimal value to all buyers and sellers of digital advertising.
Today, OpenX operates one of the largest, most efficient and highest quality programmatic markets in the world. Our single stack system also encompasses a complete supply side platform powered by the unique OpenX Demand Fusion technology that merges network and Real-Time Bidding, and a comprehensive ad server.
At OpenX we have built a team that is uniquely experienced in designing and operating high-scale programmatic ad marketplaces. We are constantly looking for thoughtful, creative executors who are as fascinated as we are about finding new ways to apply a blend of market design, technical innovation, operational excellence, and empathetic partner service to the frontiers of digital advertising.