June 15, 2015
New York Daily News Selects OpenX as Digital Advertising Platform
Los Angeles and New York – 15 June 2015 – OpenX, a leader in creating programmatic advertising marketplaces, and NYDailyNews.com (Daily News), the second largest local news site in New York, and one of the fastest growing digital properties in the U.S., today announced OpenX as a primary monetization partner for the Daily News’ premium inventory across all platforms. A comScore top 100 property, the Daily News engages upwards of 45.9 million unique viewers every month.
Through this partnership, the Daily News will leverage OpenX’s best-in-class proprietary monetization technology and programmatic exchange to support all of the company’s automated sales initiatives. The engagement will provide premium inventory access to buyers and enable maximum monetization across all the Daily News’ digital assets.
Grant Whitmore, Executive Vice President, Digital at New York Daily News said, “Working with OpenX as one of the top two marketplaces that matter most is core to our strategy of maximum monetization for our inventory. As we move toward an increasingly automated future in advertising, the OpenX exchange leads in two metrics that are important to us — quality and service. Added to this is the fact that OpenX is truly a publisher-centric exchange, which means that they are super focused on working with us to understand our strategic goals and deliver against them. The inclusion of OpenX within our programmatic exchange stack resulted in an immediate, aggregate yield improvement of greater than 25 percent.”
“We are laser focused on quality, service and technology as the drivers in exceeding publisher expectations,” said Jason Fairchild, Chief Revenue Officer at OpenX. “Working with a top-quality brand like the New York Daily News to help them optimize yield on their premium inventory by creating competitive marketplaces is a strategic advantage OpenX offers.”
About New York Daily News:
The New York Daily News is the largest and most widely-read newspaper in the New York City metropolitan area and second largest local media website in New York. Founded in 1919, the New York Daily News has won 10 Pulitzer Prizes for excellence in journalism.
Daily News Digital combines the fast pace of one of America’s largest newsrooms with the innovation and sophisticated product thinking of a digital-first enterprise. We occupy a top digital position in news, sports, entertainment and living and are an overall comScore Top 100 property. Our mobile footprint now accounts for more than 50% of our audience profile. To further expand our efforts in the areas of editorial, product development, mobile, video, technology, marketing, and sales we are recruiting amazing digital talent. We are looki