Even as third-party cookies linger, digital advertising is awash with a growing number of identifiers, creating fragmentation that makes it harder for advertisers and publishers to connect the dots. That’s where identity resolution comes in. In Digiday’s latest episode of its explainer series, industry leaders — including OpenX CEO John Gentry — break down how identity resolution works, why it matters, and how identity graphs and spines help unify disparate identifiers into a clearer picture of the consumer.
WTF is identity resolution?
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