The Major Themes from Advertising Week New York 2025

“Marketers are under pressure to prove value in real time. Agencies are being pushed to justify every dollar. And the role of the CMO is evolving fast — reshaping how brands, partners, and platforms all operate. AI isn’t the threat. It’s the mirror. It’s showing us who’s adaptable, who’s accountable, and who’s still clinging to the old playbook. This industry doesn’t move forward by shouting about disruption. It moves forward through nuance — and the people who can master that will own what comes next.” — Matt Sattel, Chief Revenue Officer at OpenX

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