On the supply side, companies like OpenX are pitching advertisers the option of accessing curated lists of publishers and partners through them. OpenX began referencing the phrase “curation” in its marketing materials over the summer, and currently sells advertisers packages that include “up to 10,000 domains,” each one vetted and including “zero MFA,” Stacy Bohrer, VP of buyer development at OpenX, told Marketing Brew.
The ad-tech world’s newest buzzword is ‘curation’
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