November 24, 2015
Tech Trend To Watch This Holiday Season: Mobile Advertising
Mobile usage among consumers is expected to continue to grow at this breakneck pace. Smartphone users worldwide will surpass the 2 billion mark over the next year, per eMarketer.
Further, consumers are growing more comfortable purchasing via the mobile channel, while Facebook IQ found that the frequency of mobile purchases increased 35% between January through May of this year.
Tags: Mobile, Publishers