Measuring 3.43 billion app installs and 350+ billion events, as well as processing and analysing 125 terabytes of data per day from more than 20,000 apps, Berlin-based mobile measurement company Adjust finds that mobile fraud rates have increased significantly. The Adjust data study for Q1 2018 reveals that mobile ad fraud rates have nearly doubled year-on-year.
NEWS
Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta
Explore More News
-
Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
-
Learn more: The End Of Head-In-The-Sand Children’s Privacy PracticesThe End Of Head-In-The-Sand Children’s Privacy Practices
-
Learn more: Postcards from Cannes – marketing leaders’ key takeaways – and what comes nextPostcards from Cannes – marketing leaders’ key takeaways – and what comes next

