May 11, 2018
Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta
Measuring 3.43 billion app installs and 350+ billion events, as well as processing and analysing 125 terabytes of data per day from more than 20,000 apps, Berlin-based mobile measurement company Adjust finds that mobile fraud rates have increased significantly. The Adjust data study for Q1 2018 reveals that mobile ad fraud rates have nearly doubled year-on-year.
Tags: Mobile, Mobile - App, Video