Publishers Clearing House Attributes 26 Percent Revenue Lift to Header Bidding

Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes.

Among marketers, it’s also known as the holder of one of the largest repositories of “people-based” profiles, where users are identified by name. The company says its database reaches into nearly three-quarters of all US households.