Publishers Clearing House (PCH) – a direct marketing firm associated with sweepstakes – has struck a deal with OpenX that will see it use the adtech firm’s header bidding technology to help bolster advertising yield after early beta tests bolstered revenue 26%.
NEWS
PCH/Media Continues Adtech Repositioning, Strikes Header Bidding Deal with OpenX
Explore More News
-
Learn more: Why Georgia-Pacific bet the future of programmatic on supply, not demandWhy Georgia-Pacific bet the future of programmatic on supply, not demand
-
Learn more: IPA Bellwether: Is AI starting to disrupt adspend?IPA Bellwether: Is AI starting to disrupt adspend?
-
Learn more: The End Of Head-In-The-Sand Children’s Privacy Practices
The End Of Head-In-The-Sand Children’s Privacy Practices
