Archives: newss
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Google Chrome’s Ad Blocker: Friend or Foe of Online Advertising?
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What Brands, Publishers and Ad Tech Companies Need to Know about GDPR
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Decoding The State of Programmatic Advertising and Ad Formats in 2018
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OpenX Founder Talks Unilever, Trust In Advertising
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Google Discloses Results Of ‘Exchange Bidding,’ Boosts Publisher Yield >40%
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Programmatic Comprises Over a Quarter of Digital Media Spend – The Industry Reacts
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OpenX Now Open For GDPR Business, Guarantees 100% Compliance
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OpenX says Google’s Exchange Bidding has led to 48% revenue lift for publishers
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Google Chrome’s Crackdown of Bad Ads Is Only the Beginning
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Brands With Their Own Viewability Standards Are Causing Headaches for the Ad-Tech Industry
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Learn more: Agencies look to AI agents for edge, but must fend off brands looking to in-house with the same techAgencies look to AI agents for edge, but must fend off brands looking to in-house with the same tech
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Learn more: The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
The AI search crisis everyone’s talking about at Cannes is actually about brand coherence
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Learn more: WTF is containerization?
WTF is containerization?
